http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/o-XTq-FkL-U/when-do-consumers-prefer-crowdfunded-products
One study found that people were willing to pay about 21% more for a product when they were told it was crowdfunded.
When Do Consumers Prefer Crowdfunded Products?
Published in Business and Uncategorized
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