The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

https://www.entrepreneur.com/growing-a-business/the-one-mistake-is-putting-your-brand-reputation-at-risk/488754
Many businesses pour resources into branding and marketing but overlook PR — yet it’s PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market…