https://fortune.com/2021/01/24/startups-wellness-holistic-marketplace-sofia-health/
Many founders fall into the trap of believing that fundraising is a rite of passage in the startup world. But it can also be hugely distracting, discouraging, and if you are a female, the odds aren’t good, to put it politely.

The founder who decided to to stop fundraising and instead hold onto her equity
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