The Dark Side Of AI: How Deepfakes And Disinformation Are Becoming A Billion-Dollar Business Risk

https://www.forbes.com/sites/bernardmarr/2024/11/06/the-dark-side-of-ai-how-deepfakes-and-disinformation-are-becoming-a-billion-dollar-business-risk
Every week, I talk to business leaders who believe they’re prepared for AI disruption. But when I ask them about their defense strategy against AI-generated deepfakes and disinformation, I’m usually met with blank stares. The truth is, we’ve entered an era where a single fake video or manipulated image can wipe millions off a company’s