TGL Tees Off With Hopes Of Driving New Audiences To Golf

https://www.forbes.com/sites/michaellore/2025/01/06/tgl-tees-off-with-hopes-of-driving-new-audiences-to-golf
Professional golf is either dying or thriving, depending who you ask and what metrics are cited to support their argument. While viewership is down across the PGA Tour, LIV Golf and made-for-TV exhibitions including the highly touted Crypto Showdown, those numbers only represent linear viewing; something Nielsen plans to address by adding more “big data”