Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year. The post 4 tips for helping your email marketing team stay organized appeared first on MarTech...
Posts published in “Business”
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies. The post Marketers discuss their first-party data strategies appeared first on MarTech...
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. The post Marketers link AI to revenue growth and plan to increase 2025 investments appeared first on MarTech...
Threads is proving to be a serious Twitter/X alternative. Updated to include a report that ads are coming to Threads in early 2025. The post Marketing on Threads: What you need to know appeared first on MarTech...
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. The post Why marketers must move from retention tactics to customer respect appeared first on MarTech...
These companies are solving big problems facing the planet...
Everyone wants you to embrace failure, but they rarely stick around for the fall...
AI chatbots put millions of words together for users, but their offerings are usually useful, amusing or harmless. This week, Google’s Gemini had some scary stuff to say...
GM’s driverless robotaxi unit settles with the federal government over charges it failed to include details of an October 2023 accident where its vehicle ran over a pedestrian in San Francisco...
Healthcare companies and EV names tumbled after Trump made two key policy announcements...