Marketers are stuck using slow and imprecise tools to assess what's working with their creatives. The post How AI can revolutionize creative impact measurement appeared first on MarTech...
Posts published in “Business”
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales. The post Improving video to boost sales: Best of the MarTechBot appeared first on MarTech...
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market. The post Global ad revenue to top $1 trillion, dominated by Google and Meta appeared first on MarTech...
With the acquisition of Interpublic, Omnicom will become the world's largest agency holding company. The post Omnicom becomes the world’s largest agency holding company appeared first on MarTech...
Even economic meltdown is not enough to dismay Nick Clegg's happy warriors...
The "euro-crisis as golden opportunity" thesis goes mainstream at Westminster...
An attack of Euro-protectionism offers a glimpse of the future, if Britain were to quit the EU...
A bad advertisment for British journalism...
David Cameron ends a four year freeze in British relations with Vladimir Putin...
The GBP/USD pair kicks off the new week on a subdued note and oscillates in a narrow trading band, below mid-1.2700s during the Asian session...