The National Community and Reinvestment Coalition (NCRC) today published its first report since committing not to use ‘stripped’ data...
Posts published in “Business”
A source tells the AP there is a pending agreement to pause the strike until Jan. 15...
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. The post What Oracle’s exit from advertising means for the adtech space appeared first on MarTech...
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. The post Behind the scenes of Betterment’s B2B brand awareness campaign appeared first on MarTech...
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. The post Pinterest introduces Performance+ ad campaign suite appeared first on MarTech...
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. The post 3 ways to use predictive analytics to make better decisions appeared first on MarTech...
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. The post How brands are handling the lack of transparency in major ad platforms appeared first on MarTech...
Investors in OpenAI’s $6.6 billion funding round include Thrive Capital, SoftBank, and tech giants Microsoft and Nvidia...
Amazon is bringing employees back to the office full-time. Here’s what other big players are saying about their own future work arrangements...
With its latest campaign and an acquisition of education platform Loom, the women’s health brand is building a coalition...