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Can the Adidas-Allbirds sustainable sneaker be more than a marketing gimmick?

https://qz.com/2008307/can-the-adidas-allbirds-sneaker-be-more-than-a-marketing-gimmick/
The big question that remains to be answered is whether the Futurecraft.Footprint will allow Adidas to make a dent in the carbon output of the rest of its products.