Why Customers Pay More For Brands With Purpose: The Patagonia Model

https://www.forbes.com/sites/shephyken/2025/03/16/why-customers-pay-more-for-brands-with-purpose-the-patagonia-model
How important is a social cause to your customers? More than half of the customers (62%) we surveyed for our 2025 annual customer service and CX study said they prefer to do business with a brand that supports a social cause that is important to them. Fifty-two percent of customers said they would be willing