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How brands are handling the lack of transparency in major ad platforms

How brands are handling the lack of transparency in major ad platforms

By Laurie Miller on October 3, 2024

https://martech.org/how-brands-are-handling-the-lack-of-transparency-in-major-ad-platforms/
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics.
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Published in Business and Uncategorized

Laurie Miller
Laurie Miller

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